How to go from idea to business in the health care sector

– hosted by SUND Hub

In this session, you will get an insight into how to satisfy a strong market demand with your product or service.

This includes your first market analysis, go-to-market strategies, estimating market size, blue- or Red Ocean strategies, competitor matrix etc.

But you will also get a first hand experience form entrepreneurs working with the public sector as a market. This session you will be intrduced to a number of resourceful people, organizations and networks with insight in biotech, healthtech and the public sector; Regions and municipalities.

Who can join:

Teams and startups from SUND Hub have priority. Others are also very welcome to register for the event.

Registration is mandatory
Please register before October 19th as we have limited spots because of the covid-19. Register here

The event is financed by EIT Health


Christian Brix, Project Manager, Public-Private Innovation and Collaboration,  Copenhagen Business Hub

Will talk about initiating public-private collaboration within health and welfare as a method to go from prototype to first invoice. Furthermore, Christian have a deep knowledge with legal aspects of public procurement as well as general business development and communication.

Anders Lyck Fogh-Schultz, Chefkonsulent for Velfærdsteknologi, Innovation & Startups. Netværksleder, CareNet

As a specialist in assistive technology, welfare technology and services within the area of assistive technology and care, Anders will be able to support with Industry insights, network, sales, the accelerator programme CareTech CHALLENGE and knowledge on export opportunities.

Niels Christian GanderupSenior Investment Manager Life Science – focus on healthtech, digital health and health data

Niels Christian will discuss two topics: (1) Non-tendered sales to hospitals, healthcare providers and insurance companies in the EU incl. framework, considerations and pitfalls, (2) Market access (getting your product reimbursed) with focus on pharma, medtech and digital health: considerations in aligning your evidence strategy for your product to maximize chances for reimbursement. Niels Christian can also give insights in pharma, biotech and medtech R&D and regulatory considerations.

Lars Dahl Allerup, New Business Development Manager The Capital Region of Denmark, Corporate Procurement

Will talk about procurement from the perspective of The Capital Region of Copenhagen including Value-Based Procurement as well as how they work to with Public-Private Innovation.


15:00 – 15:20 Welcome + Elevator-pitch from startup’s /Peter Løvschall

15:20 – 15:40 Christian Brix, Copenhagen Business Hub

15:40 – 16:00 Anders Lyck Fogh-Schultz, Danish.Care

16:00 – 16:20 Niels Christian Ganderup, CPH Capacity

16:20 – 16:40 Lars Dahl Allerup

16:40 – 16:50 BREAK  

16:50 – 17:10 Break-out session #1  

17:10 – 17:30 Break-out session #2  

17:30 – 17:40 Wrap-up

The event is financed by EIT Health