How to discover your customers in the health care sector

- Hosted by SUND Hub

Discovering and knowing your customers in the health care sector is crucial to ensure need driven solutions. In this session we cover how to understand who your customer is with stake holder mapping, we research the pains and gains of your end user, buyer and decision makers. We work with how to show a validated need for your solution and how to engage with customers? Finally we cover ethics and considerations when working with the health care sector as customer.

Program

15:00 Peter Løvschall, SUND Hub (Host):
- Who’s in the room followed by a short introduction to problem validation and customer discovery including fundamental concepts of Need driven innovation, Lean Start-up and “The Mom Test”.
- Please prepare your elevator-pitch – if possible, followed by a 30 seconds statement of where you are in your problem validation / Customer validation phase.

15:15 Simon Bruntse Andersen, Co-founder & CEO, Syncsense: From idea to market in collaboration with customers and patients
15:30 Mette Pedersen, Business Developer, Erhvervshus Hovedstaden: Sharpening your proposition
15:45 Anne-Marie Hall, Founder, Amazing Hall: Stakeholder analysis in the healthcare sector
16:00 Break
16.10: Break-out sessions: Choose two experts’ table for questions, feedback and open discussion:
- 16:10 Break-out session #1
- 16:30 Break-out session #2
16:50 Wrap-up and Q&A from todays’ experts
17:00 Mingel, networking, a drink and a snack.
18:00 Finish

Who can join?

Students and student startups have priority. Others can register if spots are available.

How to register?

Deadline:

Two days before the event.

About the speakers:

Simon

I have a huge interest and passion for working within the life sciences industry and making the world better and healthier through data and innovation. I strive to make a strong positive impact in whatever I do.

Currently, I work as CEO in the newly founded HealthTech company, Syncsense. Here, we are building life-changing VR solutions for physical and cognitive exercising of elderly and disabled people.

In 9 years I have worked on the edge between research, business and IT for the life science industry. My DNA is anchored in Human-Computer Interaction research and project management. It is twisted with my previous experience in founding and operating a HealthTech startup company, a patented digital health product for rehabilitation. Today I love paying back to the entrepreneurial ecosystem providing advices for startup companies being Entrepreneur In Residence in a university life science incubator.

My strength lies in my multidisciplinary skills and within my structured and consensus driven approach to solving problems in interprofessional teams as the project manager. I do this in a constructive and positive way - even when projects get tough. My aim is always to find the simple solution to the complex problems.

I have a 6-year multidisciplinary educational background in health, medicine and computer engineering as well as in IT innovation management and entrepreneurship from University of Copenhagen and Technical University of Denmark. Cultivated with one year of overseas experience from two of the best universities in both Canada and China; McMaster University and Nottingham University Business School China. It gives me a unique perspective and approach enabling me to work on the edge between research, business and IT for the life science industry.

I am always curious and open to hear about new opportunities and challenges. Do not hesitate to give me a shout.

Anne-Marie Hall

Amazing Hall is a Healthcare Accelerator focused on healthcare concept development and supports navigating the journey from idea to realization. We cover projects from strategic branding and marketing guidance to the storytelling needed to make the entrepreneurs stand out strongly to create growth both on a personal and a professional level. Amazing Hall functions as a strategic healthcare partner within the healthcare entrepreneurial ecosystem.

Anne-Marie Hall started Amazing Hall in 2017 and has 25 years of international marketing experience in the Healthcare industry, primarily Medical Device & Consumer Healthcare (Cook Medical, GSK, Novartis, GN Resound, IZI Medical and more). Anne-Marie has been responsible for European product launches, Distributor Management, KOL-Engagement, Brand and concept development, Visual Identities and internal / external product sales training and is a certified True Storytelling Guide.

About Mette Pedersen

Mette has solid commercial specialist and management experience and brings a toolbox from major International groups. She works in a structured way, communicates at eye level, is skilled at creating an overview and identifying the strengths and potential of your company. She has current experience with business and strategy development as well as optimization of retail performance based on sales analysis, purchasing behavior and principles within retail category management.

She also has experience in ensuring that the company's priorities and goals are anchored in the organization so that everyone has an overview and clarity of their role in the company's operations and development.

Mette has a Cand. Merc. Jur. from CBS and has over 20 years of experience in sales and marketing, innovation, consumer analysis, strategy development and concept and business development from major international groups: Carlsberg, Mars, Diageo and most recently Copenhagen Airports.

Since the beginning of 2019, she has worked as an independent consultant specializing in business development based on sales analysis, purchasing behavior, trends and end-user needs, digital transformation and the development and anchoring of strategic priorities. She has also in 2020 updated her toolbox with the course "Digital Disruption" at IMD, Switzerland.

This event is hosted in collaboration with UCPH Innovation Hubs: SUND Hub, SCIENCE Innovation Hub and Human & Legal Innovation Hub. We support student entrepreneurs. Read more at www.ie.ku.dk.

SUND Hub