The Public Sector as a Market – SUND Hub Insight

Public Sector as a market

Your go-to-market strategy as a startup in the healthcare sector is often more complex than many other businesses. Join us for an insight into Regions and municipalities as your potential future customer.

This night will begin with a general introduction to the public sector as a market by part-time lecturer at University of Copenhagen, Department of Public Health, Hans Okkels Birk. The session will be followed by Lars Dahl Allerup, New Business Development Manager at The Capital Region of Denmark (Public Procurement), who will get more into details with the procurement processes of life science technologies.

Tonight’s insight into municipalities will be provided by former MP and Director of Public Affairs at, Anders Johansson. 

The night will finish with a free dinner a networking.


16:00 – 16:10  Welcome

16:10 – 16:35  General introduction to the public sector as a market – Hans Okkels Birk

16:35 – 17:05  Regions as a market – Lars Dahl Allerup

17:05 – 17:15  Break

17:15 – 17:40  Municipalities as a market – Anders Johansson

17:40 – 18:00  Panel Debate and Q&A: The Public Sector as Market for healthcare startups

18:00 – 20:00  Dinner and mingle


Date/Time:   Thursday d. November 14th 2019, 16:00 – 20:00
Location:     SUND Hub, Nørre Allé 41, Gate, (Across from Panum)

Contact:  |. +45 93 50 91 39

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The Speakers:

Hans Okkels Birk

Part-time lecturer at University of Copenhagen, Department of Public Health

Besides being a part-time lecturer, Hans has spent +20 years working with municipalities and regions working with budgets, evaluation and improvement of governance tools, development of clinical research and more.


Lars Dahl Allerup

New Business Development Manager, The Capital Region of Denmark,

Lars Dahl Allerup is New Business Development Manager at Corporate Procurement in The Capital Region of Denmark - a group of 11 public hospitals (app. 8,500 beds) around the city of Copenhagen accounting for more than 30 % of the total Danish healthcare system. His responsibilities include innovation and business development within the group’s procurement activities (EUR 1.5B / USD 1.7B / DKK 11.1B annual volume) as well as strategic partnerships within public-private innovation and Value Based Healthcare.

Lars Dahl Allerup has more than 15 years of experience in strategic procurement. Since 2007 he has been responsible for the procurement category of medical equipment to the hospitals around Copenhagen. Since 2008 Lars has also been leading the group’s investment strategy for life science technology. His expertise lies in combining a very commercial approach with public procurement in healthcare. Lars holds further expertise in combining commercial, legal, technological, political and clinical insights.

In 2017 Lars Dahl Allerup founded a new pioneering unit within the group’s department of corporate procurement. A unit that since the summer of 2017 has focused its activities on projects which expand public-private innovation and Value Based Healthcare. Whilst being both highly commercial, agile and strategic the new unit is committed to add value to the patient pathway. Within its first 12 months the unit has initiated, funded and partly realized 7 large-scale projects within public-private innovation. The new unit is planning to double the current portfolio by adding another 7 projects in 2019/2020.

Lars Dahl Allerup is an experienced key-note speaker and he has delivered presentations at several national and international conferences and roundtables. He has also provided strategic advice and consulting ideas to both multinational medtech corporations, domestic SMEs, public authorities abroad as well as partnering with the Ministry of Foreign Affairs of Denmark to attract foreign investments. Lars is a leading promoter of Value-Based Procurement and internationally acclaimed for pioneering Next-Generation Public Procurement to leverage healthcare innovation. Lars is actively involved in the medtech start-up industry and he holds various positions on advisory boards within Value-Based Procurement and the life science environment:

  • The national board of healthcare innovation in Denmark (Danish Regions)
  • Texas-Denmark BioBridge - strategic alliance, Danish Ministry of Foreign Affairs
  • Health Tech Hub Copenhagen -
  • The partnership for innovative healthcare procurement - Danish Ministry of Industry, Business & Financial Affairs

Ulla Agerskov

Senior Advisor at Influenter A/S

Ulla Agerskov er uddannet cand.scient.pol. fra Århus Universitet i 1987 og efterfølgende videreuddannet fra Syddansk Universitet og 5-byernes lederuddannelse.

Ulla har været ansat i flere danske kommuner, de sidste 15 år som direktør. Hun har en bred erfaring inden for de fleste kommunale opgaveområder, herunder en stor viden og erfaring inden for ledelse, styring, organisation, udviklings- og forandringsprocesser, politiske beslutningsprocesser og den kommunale sektors samarbejde med private virksomheder.

Hun var som direktør med til at implementere kommunalreformen og gennemføre en fusion af to kommuner. Som direktør har hun således haft ansvar for udbud af opgaver og indgåelse af kontrakter med private virksomheder og har derigennem erhvervet sig stor viden om, hvordan det gode samarbejde mellem den offentlige sektor og private virksomheder etableres.

Ulla har i kraft af sin lange kommunale karriere et solidt netværk i den kommunale verden, og hun kan bistå virksomheder med viden om, hvordan den kommunale forvaltning og politiske organisation arbejder.

This session is for you who are:

  1. Students within healthcare and life sciences
    … who wants to know more about, or maybe take an active part in development of new innovation or maybe start your own business within healthcare or life sciences. Also, drop by, if you would like to build a network across faculties, universities/schools and within the healthcare sector.
  1. Entrepreneurs
    … who work with solutions within healthcare and life sciences.
  1. Professionals within the healthcare and life sciences industries
    … who want to get an insight into and inspiration from innovative ideas and solutions being developed by students at the Faculty of Health and Medical Sciences.

This event has been made possible with support from:

EIT Health